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Brand & Marketing
Launch a New Income Stream in 3 Days
Hosted by Olivia Wong
Business design and innovation expert
Back by popular demand!
Tue, 16.06.2020, 18:00 CET
Recommended donation: 5-10€
Due to popular demand, Olivia's amazing
workshop is back for a second round!
We didn’t plan for this.
No in-person interactions. Cancelled events. No foot traffic. Businesses are losing money overnight, and the latest news is that it could last for the next 12-18 months.
To help freelancers and independent business owners plan their next steps, we are offering this working session focused on strategies for adapting to a world with COVID-19.
In this 75-minute session Olivia will talk about:
How to quickly test and experiment with new revenue streams
Adapting to a world with completely different consumer behavior
What other business owners in your industry are doing, what’s working, and what’s not
New ways to serve your community in a meaningful way.
Olivia Wong is a Partner at Prototype Thinking Labs, a business design and innovation lab focused on solving new business models 10x faster. Using a unique approach born at Google X, Olivia teaches entrepreneurs to confidently run experiments and build new solutions with a fraction of the effort, cost, and time. She has worked with hundreds of companies to create new offerings that viscerally captivate customers with data-driven confidence, at the same time reducing months or years from development. Some of her past clients include L'Oreal, Bang & Olufsen, Kaiser Permanente, and Mastercard.
If you're a freelancer, entrepreneur, or business owner facing a significant loss of income - join us!
Achieving High Impact with a Small Marketing Team
Hosted by Amina Altaf
Marketing expert and consultant
Thu, 25.06.2020, 18:00 CET
Recommended donation: 5-10€
Working on a small team – or a team of one – presents many challenges to effectively market your organization. The challenges and realities of time, talents and resources are constantly in flux. What content should you be producing with limited time and resources? How to balance time researching the market or buyers versus activating marketing channels? If you are a founder or a marketing leader at a startup or growth stage company, this session is for you.
Through an interactive group discussion, we’ll discuss the approach to strategically think about your marketing goals as a young or new team and how to overcome common challenges.
Amina is a marketing leader focused on growth, partnerships, and go-to-market strategies. She has experience across B2B and B2C in payments, advertising, SaaS, retail, and API-as-a-service products. More recently, Amina was leading the B2B marketing strategy and team for GasBuddy, a car companion app for millions of drivers in the U.S. and Canada. She has also held a Senior Consultant position at Forrester Research.
Group Workshop: Leverage Linkedin to Raise Your Visibility
Hosted by Lida Tohidi
Coach & Strategy advisor
Wed, 24.06.2020, 19:00 CET
Recommended donation: 8-10€
Ready to use LinkedIn as your superpower? This interactive workshop will cover all the crucial information on how to leverage LinkedIn to build your (personal) brand, attract quality leads, and land ideal clients.
This event helps you to:
- Learn more about leveraging LinkedIn and get advice specific to your goals
- Connect with other professionals in an intimate setting
- Transform your dormant page into a lead magnet
- Implement learning to build brand awareness, generate leads, and find new clients
Initiatives and teams that Lida led include: launching a national incubator, advising startups that have raised over US $500 million, and winning international competitions, such as the Google Startup Battle award out of 1000+ teams and national awards such as JustChange. Lida has 12 years of experience in digital marketing, program management, and strategic planning. She has focused the last 6 years on advising, consulting, and investing in mission-driven startups and small companies / SMBs.
Lida has had experience in initiating, leading, and completing projects in Australia, Bénin, Canada, France, Italy, Japan, Malawi, Peru, Switzerland, Taiwan, the UK, and USA. In short, she has lived and worked on all continents (though still awaiting an invitation from Antarctica :D), and speaks 3 languages well (while working on another 3).
How to ethically market your services during a time of crisis
Hosted by Megan Thudium
Marketing expert and
Tuesday, 7.4.2020, 17:00
Mindfulness in uncertain times
Hosted by Nicole Gottselig
Senior Content Manager
and Content Writer
Tuesday, 7.4.2020, 10:00